PINK OCTOBER SPECIAL: XIXILI’s Love My Life Project

XIXILI’s Love My Life
2012 Campaign
3rd October 2012 @ Xilouette Bangsar Village 2


The community project is inspired by XIXILI’s simple, yet beautiful Love My Life philosophy; “Love yourself first so that you are able to love others. Take care of yourself first so that you can care for others.”Love My Life” represents the woman who embraces herself for who she is, and more importantly, the woman who takes charge of her life.


One of the most empowering community projects is back. XIXILI’s Love My Life project has prevailed over the last 7 years and continues to do so.

In conjunction with the pink ribbon month of October, XIXILI hosted a Love My Life high tea party at their Xilouette boutique in Bangsar Village 2. The event kick started with a welcome speech by XIXILI’s senior manager Josephine Leong and a short introduction of the cause.

Dr Azlina shares some info about breast cancer
“Breast self-examination doesn’t take much time or effort but early detection and prompt treatment of the disease can save lives”
shared Dr Azlina Firzah Abdul Aziz (Breast Care and Surgeon at Pantai Hospital)
during her informative speech.

XIXILI has always stressed on the value of choosing the perfect FIT bra and in doing so they welcomed Josephine Leong from XIXILI into the spotlight to further elaborate on the dynamics of choosing the perfect one; which would almost certainly guarantee a boost in confidence, comfort and a fuller appreciation for one’s figure. 

Sharing Survivors' Moments
PRIDE Foundation Malaysia, a charity body that aims to enhance awareness efforts and to improve the accessibility of treatment ofbreast cancer was one of the leading partners of the event. As an added spice to empower women about the prevention of Breast Cancer, PRIDE invited two breast cancer survivors to the stage to kindly share their inspirational fight against the disease.



The event ended with a fashion show,where the guests were treated to an extraordinary display of desirable lingerie as XIXILI presented their sophisticated apparel with style. The partners for Love My Life: A High Tea Party 2012 were PRIDE foundation, IMP hair studio, Arimino Tokyo, Strip Ministry of Waxing and Berjaya Times Square.

L to R: Josephine Leong, Yasogee Pechumuthu, AisyahAsmadi, Dr Azlina, JoanneKhoo


XIXILI is founded by a group of ladies who were pleasantly surprised by the improvements of their bust-lines and appreciation of the bust volumes through the right choice of brassieres.

They passionately and dedicatedly employ their knowledge into crafting out a business model that combines personalized fitting with exquisite lingerie. XIXILI is proud to offer products with the latest fashion, yet supported with essential elements of fit for all your individual needs.


Website:  
 


Credits to:
Zafi Zakaria (WoM's Representative)
Sam Ruslan (Videographer)
Xixili
AmplifyAsia

  SEE THE FULL VIDEO HERE

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