Islamic Fashion Festival Kuala Lumpur 2011 - The True Discovery of Modesty



The annual Islamic Fashion Festival (IFF) flagship event in Kuala Lumpur presented the theme 'Oriental Charm' at its week-long fashion extravaganza from the 14th to 18th of November at JW Marriot Kuala Lumpur this year.

Farah Khan
Jovian Mandagie

"The IFF can only look forward to better things to come. InsyaAllah, the IFF will endeavour with its trailblazing ways in the coming year. Plans are afoot for more new destinations with at least two European debuts...This year, 10 out of 14 IFF showcases are dedicated to raising funds for various charities. It is our hope that our efforts have helped and will continue to ease the plight of those who are less fortunate than us.
- Dato' Raja Rezza Shah, founder & chairman of IFF.


A total of 14 showcases was held throughout the five-day event, with over 60 amazing designers from  famous cities of different countries including Kuala Lumpur, Jakarta, Bali, Singapore, Hong Kong, Taipei, Tokyo and Sydney as well as the renowned international brand, Kenzo from Paris.


Merlee Shariff


"We believe that through the efforts of the Islamic Fashion Festival, especially in travelling worldwide to present its showcases at new destinations, Malaysia has gained in recognition as a force to be reckoned with in the niche market of Islamic fashion." 
- Dato' Sri Dr Ng Yen Yen, Minister of Tourism Malaysia.









Among the designers participating from Kuala Lumpur and other countries are:
Eusopth Salleh
  • Albert King (Malaysia)
  • Dato' Farah Khan (Malaysia)
  • Dato' Radzuan Radziwill (Malaysia)
  • Dato' Tom Abang Saufi (Malaysia)
  • Jovian Mandagie (Malaysia)
  • Melinda Looi (Malaysia)
  • Kenzo (Paris)
  • Paul Ropp (Bali)
  • Deden Siswanto (Jakarta)
  • Ghea Penggabean (Jakarta)
  • Ian Adrian (Jakarta)
  • Itang Yunasz (Jakarta)
  • Mantra (Singapore)
  • Kanchan Couture (Hong Kong)
  • Jenny Lim (Taipei)
  • Amalina Aman (Sydney)




Ammara Hijabi

The designers hailing from YODA (Young Designers Arena) are:
Hatta Dolmat
  • Farharudin
  • Ahmad Azfar
  • Firz Hafiz
  • Anita Sita
  • Ammara Hijabi
  • Eusopth Salleh
  • Wanpa
  • Zulfadli Nasir
  • Fiza Azulkarnain
  • Nik Erwan Roseli
  • Hazwani Othman
  • Zery Zamry
  • Hatta Dolmat
  • Rizman Ruzaini
  • Merlee Shariff
  • Andy Salleh (Indonesia)
  • Roy Mulianto (Indonesia)
  • Erdan (Indonesia)



Up & Close With The Designers








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